Live content marketing is a great way to engage your audience and grow your following.
‘Live’ content marketing through channels like Facebook, periscope (Twitter) and Instagram is definitely on the rise, so why not consider this new way of engaging your audience as part of your digital marketing strategy for 2018.
Live content platforms – what’s out there?
Facebook Live and Periscope for Twitter appear to be the most popular and they are very straight forward to use, you just shoot and post!
Periscope, in 2016, stated that users watched 110 years of live video every day in the app and on New Year’s Eve Facebook Live reached a record-breaking number of users around the world.
Instagram have also launched a live video platform within their apps. Instagram now allows broadcasters to invite viewers to join their live video streams, once the other person is added to the live stream, the screen splits into two with the host on the top and the guest below.
Live stream content is particularly good for those who want to live stream an event, perhaps a conference, event panel discussion, a product launch, a sneak peek of a new clothing range! Q&A’s and live video series are also opportunities to pick up on, great for businesses who want to schedule in some discussion with their audience afar. With Zuckerberg himself using it for his own live sessions from his own FB page.
LinkedIn is in the process of rolling out one to its users now.
Live streaming benefits
Live streaming It’s part of a huge user base and growing in popularity so it’s always good to keep up with trends and be where your audience are.
Search engine optimization and content marketing can be time consuming, with live streaming content there is less of a time process involved, plan-click-stream-post.
There is no particular age group that are watching live stream content – everyone is your potential audience! Even older target markets like people aged 35-54 are using and creating their own live-stream videos!
Live streaming is going to be a $70.5 billion industry by 2021…so you better get your skates on and catch up with this evolving trend.
Content that is set up for mobile and video is a digital marketers dream. You have to give this a try!
Need some help with live streaming – get in touch with us here at Tartan Social and we will be happy to help.