Writing for Social Media

Writing for Social Media

Tips to drive more engagement to your Social channels. Why is no one clicking on your links? No one comments on your posts or shares them. Why? There are a number of possible reasons, but the most likely is that your copy just sucks! Fortunately, when it comes to raising the engagement level on your social media posts, the answers are as old as human psychology and advertising in general. The concepts are the same, even if the medium has changed and a few tweaks are necessary. Here are some useful tips that will get you more attention on social media.   Timing   Urgency   Ask a question   Create curiosity - the headline needs to be tantalizing enough to get a reader to click through, the but not show the reader the whole story.  ...
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How do you know what to share?

How do you know what to share?

Know your target audience Buyer behaviour is so important when building your marketing strategy. Invest a good amount of time in profiling your target audience. What area are they from, age, do they have families, pets, what types of food do they eat? do they prefer summer sun or winter breaks? It will be a one-time and worthwhile investment because everything that really works on social isn’t random — it works for very specific reasons. Make quick lists of specific topics — like recipes, children's products, local events, but make sure they are all relevant to your industry and use content curation tools to find shareable content. Another technique to use is Google Trends to explore topics that relate to yours that may offer you some related content ideas. Content Curation Content is leading the way in online marketing, marketers are spending more time creating more content, they want to know that their time is being spent wisely and that they are getting a return that makes all of their time spent creating...
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Dealing with positive and negative social comments

Dealing with positive and negative social comments

Social media has the benefit of being available 24/7 and that means your business is now 24/7. Whether you like it or not, feedback and share comments can occur at ALL hours of the day. This problem is amplified if your business/product has a social media account on Facebook, Twitter, YouTube and Pinterest etc. In that case, your business is exposed to an entire planet of opinion. Having a comments section can provide a number of benefits, but with it can come potentially a huge headache for a business owner. Believe it or not many businesses have been brought to their knees after a barrage of negative feedback, broken down/shut down as a result of a huge number of negative comments by their consumers.   To help you deal with feedback you may find some guidance from these points: Improve your products and services By taking the time to read your customers' feedback, you’ll better understand what people like and dislike about your organization. Getting positive and happy comments? That’s great, keep it...
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