So here we are talking about AI chatbots for marketing. If you didn’t know by now, it’s an innovative and growing concept that can bring huge return on brands that use it correctly, so perhaps it’s best to start to get to know more about it.
Did you know that for the first time ever people are using messenger apps more than they are using social networks? So, logically, if you want to build a business online, you want to build where the people are- that place is now inside messenger apps.
According to research on the chatbot market, it’s to grow to reach $1.25 Billion by 2025 and it’s also noted to be one of the most recently effective ways to reduce operational costs.
At Facebook’s F8 conference in April 2017, Facebook’s Head of Messenger David Marcus announced that 100,000 bots had already launched on the platform.
Marcus also announced that the platform had doubled messages between business’ and people to two billion messages a month.
Chatbots are clearly on the rise, so what are they?
Here is a formal description we found online:
Chat bots are combining pre-set scripts and deep learning neural networks, bots can predict an accurate response to a posed question or statement in a way that skips phases of conversation to mimic regular chat…..
Here is the description we prefer:
Chatbot software can help your business by designing multiple scenarios and pre-defining answers according to specific contexts – and with many bot applications out there this service has never been easier to research and implement.
Chatbot software can help you communicate your services, answer enquiries and promote your brand towards customers quickly and efficiently and allow your customers to get answers or things done there and then 24/7. They can greet your users and provide them with conversational interactions as if they were in your place of work/store.
These results are great because we now live in a ‘self service’ tech-world that is much preferred by the current ‘tap and go’ generation. So in that sense we can now provide our future customers with a mobile driven communication strategy that they will be comfortable with and know how to use.
The key to a good chatbot is seemingly to strike a good balance between conversation and helpfulness – an AI shop assistant – helpful and friendly!
Here are a few brands that are striking that balance well.
Duolingo– Duolingo is a language-learning platform that consists of a website and an app, and most recently, a chatbot. The success of the bot is based on the premise that when learning a new language, one of the best ways to master it is through conversation. With over 150 million users, the Duolingo bot helps people practice speaking in a conversational way without fear of embarrassment or judgment.
Poncho– providing you with fun and personalised real-time daily weather updates wherever you are in the world.
Max Factor – Provides make-up advice on products that consumers are asking about in digital channels. The bot posts tips and tricks from the company’s blog, youtube videos or content on facebook to potential clients.
Expedia Allows customers to search, browse and make flight or hotel reservations.
Dominos – choose your size, toppings, sides and pay! Using a robot to take an order rather than a staff member means that no one needs to be paid to provide that service.
Health, Travel, Hospitality, Banking.. these sectors and more are all staying ahead of the curve with this one, have you thought about using a bot for your business?