Chatbots for business

Chatbots for business

So here we are talking about AI chatbots for marketing. If you didn’t know by now, it’s an innovative and growing concept that can bring huge return on brands that use it correctly, so perhaps it’s best to start to get to know more about it.

 

Did you know that for the first time ever people are using messenger apps more than they are using social networks? So, logically, if you want to build a business online, you want to build where the people are- that place is now inside messenger apps.

According to research on the chatbot market, it’s to grow to reach $1.25 Billion by 2025 and it’s also noted to be one of the most recently effective ways to reduce operational costs.

At Facebook’s F8 conference in April 2017, Facebook’s Head of Messenger David Marcus announced that 100,000 bots had already launched on the platform.

Marcus also announced that the platform had doubled messages between business’ and people to two billion messages a month.

Chatbots are clearly on the rise, so what are they?

 

Here is a formal description we found online:

Chat bots are combining pre-set scripts and deep learning neural networks, bots can predict an accurate response to a posed question or statement in a way that skips phases of conversation to mimic regular chat…..

Here is the description we prefer:

Chatbot software can help your business by designing multiple scenarios and pre-defining answers according to specific contexts – and with many bot applications out there this service has never been easier to research and implement. 

Chatbot software can help you communicate your services, answer enquiries and promote your brand towards customers quickly and efficiently and allow your customers to get answers or things done there and then 24/7. They can greet your users and provide them with conversational interactions as if they were in your place of work/store. 

These results are great because we now live in a ‘self service’ tech-world that is much preferred by the current ‘tap and go’ generation. So in that sense we can now provide our future customers with a mobile driven communication strategy that they will be comfortable with and know how to use.

The key to a good chatbot is seemingly to strike a good balance between conversation and helpfulness – an AI shop assistant – helpful and friendly!

Here are a few brands that are striking that balance well.

Duolingo– Duolingo is a language-learning platform that consists of a website and an app, and most recently, a chatbot. The success of the bot is based on the premise that when learning a new language, one of the best ways to master it is through conversation. With over 150 million users, the Duolingo bot helps people practice speaking in a conversational way without fear of embarrassment or judgment.

Poncho– providing you with fun and personalised real-time daily weather updates wherever you are in the world.  

Max Factor – Provides make-up advice on products that consumers are asking about in digital channels. The bot posts tips and tricks from the company’s blog, youtube videos or content on facebook to potential clients.

Expedia Allows customers to search, browse and make flight or hotel reservations.

Dominos – choose your size, toppings, sides and pay! Using a robot to take an order rather than a staff member means that no one needs to be paid to provide that service.

Health, Travel, Hospitality, Banking.. these sectors and more are all staying ahead of the curve with this one, have you thought about using a bot for your business? 

Get in touch to find out more. 

 

 

 

 

 

Sssh….I’m Social Listening

Sssh….I’m Social Listening

Do you monitor what people are saying about you online?

Are you using this information to enhance your business?

The insights you gather about your customers, prospects, products and competitors with social listening can be valuable.In this article you’ll discover the benefits and ways that social listening can be used for your business.

1. Problem solve with Keywords

One way to find new business opportunities is to monitor keywords that relate to people’s problems and needs or their frustrations with a competitor’s product even. What are people looking up, typing in when looking for a product or service that you offer?

Use a tool to create a Keyword List Rather than just compiling a list of keywords by trial and error, use tools like these to make the process quicker and easier.

Keyword Planner gives you keyword ideas based on what people type into the Google search box. For example, want to track conversations about “social monitoring,” you may see suggestions like “social monitoring software” or “social monitoring service.” Keyword tool can also help with this.

By knowing what words your customers are using- this will help you with your content! yes folks it really is that easy!

Google Trends analyzes search queries, looks at the number of searches for keywords and shows how trends evolve so you can find out how people search for your brand or competing brands. You can compare trends by adding a second search term, plus it suggests a list of related search topics you might add to your keyword list.

2. Identify Influencers and Advocates

After a big product launch or update, track the link to or the title of your press release to see who’s sharing it. This information helps you identify influencers in your industry (I’m thinking LinkedIn would provide a great platform for this) . Reach out to them to start building relationships- grab them breakfast! If people are talking about your brand or products – LISTEN to them.

You’ll also want to identify your biggest brand advocates. Find and reward them with giveaways or special offers! Continue to keep them engaged as your brand grows, because satisfied customers are one of your greatest marketing resources. Ask them to write you a review, create a promo video and include their input. Showcasing your advocates helps build trust and brand loyalty and more Followers! Your staff should also be a huge part of your brand advocacy strategy – what are they saying about your business? these can be valuable insights that may offer some new change to your business and how it operates.

3. Where does your Community hang out?

Social listening enables you to find out where your potential and current community members carry on important conversations—Twitter, Facebook, Quora, comments on blogs or specific forum pages perhaps. Track these conversations, and when the time is right, join in.

FREE Tools like Hootsuite, Klout, Social Mention and TweetReach are just a few social media listening tools that social media agencies use when brand watching for their clients- have a look to see which ones could be suitable for your business and customers.

4. Improve Customer Care

With social listening, you can instantly identify both positive and negative feedback.

Monitor your brand name with and without the @ symbol (many people forget to add the @ symbol when communicating on Twitter).

Also, track common auto-correct misspellings for your brand name and monitor your website mentions (for example, www.yourbrand.com and yourbrand.com).

This gives you the opportunity to show your appreciation for positive comments or to find and respond to disappointed customers, turning potentially negative experiences into positive ones. If people take the time to write about issues with your product, they’re open to your help.