What is Social Media Listening?

What is Social Media Listening?

Wouldn't you want to know what your customers, and indeed your potential customers are saying about your product or business? You would be silly not to want to know! Social media listening, also known as social media monitoring, is the process of identifying and assessing what is being said about a company, individual, product or brand on the Internet. As we know, there is a massive amount of data on the web about brand and product reviews, feedback, service ratings and so on. We now live in a 'Eat, Leave, Review' consumer society. We exist in a world of a billion conversations every single day. Social media listening is quickly becoming an important customer intelligence tool. There are several ways to use social media to gain insight, including monitoring online customer support forums, using software tools to gather comments from social channels such as Facebook and Twitter and encouraging customers to suggest new product features and vote on their favorites. These are all great examples of gathering...
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