Writing for Social Media

Writing for Social Media

Tips to drive more engagement to your Social channels. Why is no one clicking on your links? No one comments on your posts or shares them. Why? There are a number of possible reasons, but the most likely is that your copy just sucks! Fortunately, when it comes to raising the engagement level on your social media posts, the answers are as old as human psychology and advertising in general. The concepts are the same, even if the medium has changed and a few tweaks are necessary. Here are some useful tips that will get you more attention on social media.   Timing   Urgency   Ask a question   Create curiosity - the headline needs to be tantalizing enough to get a reader to click through, the but not show the reader the whole story.  ...
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