Some tips on how to improve your Instagram engagement

Some tips on how to improve your Instagram engagement

Has your Instagram page stopped performing?

Are you just not getting anymore followers, likes or the audience engagement you used to?

Instagram has rapidly moved on from just posting images. Just like every other channel you need to be doing more to really make this one work for your business. You want to connect, engage, sell, promote and make the time you spend on Instagram worth your while and seek maximum ROIs.

Here are few tips on how to improve your Instagram strategy.


  1. Hashtags – be sure to use them in your posts – By using just around 6-12 you won’t come across as spammy. overload and people will be put off! (you can use up to 30)
  2. it would be useful to see what your competitors are hash tagging and draw some influence
  3. do some tests with 3/7/12 etc and see which posts come out top!


Set up a competition or a free giveaway – people are always motivated with freebies! Its a good tactic for you gain more exposure and followers.


You will have noticed this feature by now as it appears on the top of your insta feed.Fairly new but everyone and brands are using this to their advantage and so much YOU!

This feature allows it users to upload and write over unfiltered pictures and videos that disappear after 24 hours.

HOW TO- Look for the + button on the top right side of your feed, you can also launch stories by swiping right from your main screen. Then tap the circle button on the bottom of the screen to take a new pic or tap and hold to take a video. Then click edit to play about with its fun features.

Tap done to save and the Share!

Use Stories to promote a sale, showcase your services, introduce new team mates, show some personality and push your BRAND!


Profile Links

Instagram doesn’t let you add links within your captions – that’s why you keep seeing ‘see link in bio’

To get round that you can add a link to your profile description , so this might be for your website, a sign up for a newsletter, or blog.

Mix it up every few days, you can change your bio link at any time and use a call to action to drive traffic to that link.

Banner Images

Keep up with a display image trend that been around for a while but is a good way to present an image a bit differently. If done correctly it can have great results.

Might be good to only keep this tatic on special occasions and not overuse i.e. product launch, announcement.

To create banner images you can use mobile apps such as Giant Square or Banner Pic. These apps allow you to easily upload the photo you wish to post as a grid, divide it up into several segments and upload them to your Instagram gallery.

Instagram Ads

One of the best ways to up your engagement and followers. Here you have to spend a little bit on money to make some money.

Facebook is the parent company of Instagram, so in order to create an Instagram ad, you will need to use the Power Editor feature through Facebook. Here’s a great video on exactly how to set up your Instagram ad.

To create an Instagram ad in Power Editor:

  1. Click the Manage Ads tab at the top of the page.
  2. Click on the left side of the page and then click Create Ad.
  3. On the Create Ad page, choose whether to use an existing campaign or create a new campaign.
  4. Enter a name for the ad and click Create.


Reply to your comments

If people comment on your posts, at least provide them with the courtesy of a reply. Otherwise it may look like you just don’t care. It’s can also be a reflection of your brand and customer service.


So, why not try out a few of these tactics and see if your Instagram receives more engagement.





Facebooks recent announcement – what does it mean for business?

Facebooks recent announcement – what does it mean for business?

In the last few days Mark Z called together his troops to announce a few ‘changes’ that will be rolled out in the next few months to our pages and feeds.

Just like many other social savvys out there, it’s not totally unexpected. Actually, if anything it’s good news!

So what was it that was announced and what changes will we be expected to see?

Well, basically Mark wants Facebook to go back to the engaging and meaningful platform that it was initially built for. He wants it to be about people and communities and groups – and less about stuff just being posted on pages for any old reason or with no value to the Facebooker. There will be less promotional content, less Ads and less MEMES! yeah!


What will we see more of?

So we will likely see more videos that will evoke emotions, discussion and generally more engagement from people.

More community building by brands through Groups – where personal engagement can really take place. So learning how to set up a Facebook Group will be good for your new strategy.

Relationships are key to this years new Facebook so anything content related that can help build B2C  1-1 relationship building with your brand will be crucial to the success of your FB page and favoured by the new algorithms.

What will we see less of?

General public, brand and media posts will reduce considerably on our feeds. Brands and Ads that we have never engaged with will not show on our feed at all.

This will mean that businesses who go to create new ads, promotions and general product/service content are less likely to reach their intended audience… a real shift from where Mark Z was pushing Facebook a few years back. Encouraging brands to get all over Facebook and go viral!

This means what for businesses?

Brands are going to have to work harder at creating content that is REALLY made for engagement. Short and valuable and even education content. Less images, more video and more conversational features.

Brands will need to re-approach their Ad spend strategy – it sounds as if you will need to spend more to reach more!

User experience is moving back to the control of Facebook – not the user! if we like a brands page surely that means we would like to see their content? so this is something to note. Just because your brand has 130,000 followers doesn’t mean that they will be sure to see your news updates.

Livestreaming – will be a big pull factor in keeping your page up and running. Live content is immediate, engaging, it can gather 6 times more viewers than pre-recorded!

Overall you can expect to see more from your family, friends and groups. You may already be noticing this change in your feeds as it is.


It has been an interesting year in 2017 with Facebook trending content that was classed as #fakenews or content relating to bigotry or elections or pretty much anything that could be viewed as disruptive. It is perhaps Facebooks intention this year to ‘clear out’ those unwanted posts and pages and make more of an effort to care about the ‘wellbeing’ of users.

as Mark said on his own Facebook page announcement

“by making these changes, I expect the time people spend on Facebook and some measures of engagement will go down. But I also expect the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and our business over the long term too”.


How do you feel about the new changes coming our way?