Content scheduling- beginners guide

Content scheduling- beginners guide

A beginners guide to content scheduling

How to post in advance and set your busy content calendar up for the days, weeks and months ahead.

The Problem.

So, it’s Monday evening and you’ve had a busy day in the office trying to sort out what you have to do next week and the following weeks ahead. The thought of logging in to all your social channels and ‘setting up’ is pretty painful.

How can you plan your content posting tasks so that it doesn’t take up all your week?

The Solution.

Planning content and campaigns is a common element of many marketing strategies, and the ‘content calendar’—in its many shapes and forms—fits this role perfectly.

Michele Linn of Content Marketing Institute believes editorial tools are critical to “keep your content consistent and relevant.”

Sometimes companies can churn out social posts very quickly. Oreo, a company known for their strong Twitter presence, was able to send out this tweet during the 2013 Super Bowl mere moments after the power went out:


What’s the point in a content calendar? 

  • sharable resource that can used across your business
  • helps you visualise just how busy you are
  • helps you plan around key dates and events and campaigns
  • highlights your publishing timelines
  • planning ahead will result in a better flow of content

 4 steps to create a content schedule 

  1. identify your topic/product/event/and audience
  2. set a schedule of themes to your day i.e. Monday-News , Tues-Wellness, Wed-Images, and so on..
  3. what content resources do you have? i.e. press cuts, launch photos, staff pics, product images, client stories, social pics from staff etc, reports that can be used as infographic content, extend your resources to include external sources back linking come to mind here!
  4. Schedule, publish, promote, track, and tweak your content

Hold content meetings

Weekly content meetings are a great way to talk about what is being planned for in the next few weeks, just make sure you schedule in the important ones way before the publishing dates. These meetings are also a great opportunity to review content that may have been super successful or not. It’s good to share the bad stories too!


Constant Contact wrote a post containing guidelines on how often to post to social. Here are some of the highlights:

  • Facebook: 3-10 times per week
  • Twitter: at least 5 times a day
  • LinkedIn: 2-5 times per week
  • Google+: 3-10 times per week
  • Pinterest: 5-10 times per day

There’s a great chance your post frequency will depend on the amount, experience and authority of your social media team, so don’t feel pressured to meet these guidelines. Do what works best for your business.

Content calendar tools


Allows you to organise your social posts, monitor keywords, search your competitors content and look out for your brand mentions plus lots more.. a free tool that allow you to add up to 3 social accounts. Add more and pay a monthly fee. A great option for small businesses that just want to get used to the concept of pre-scheduling content across various channels. Comes in a mobile app for on the go scheduling.

Hootsuite also comes with a few analytic reporting options so you can see how effective your content is.


You’ll want to use a tool that allows you to schedule your social messages and visual your entire content calendar. Sprout Social has built a publishing tool for this purpose. Check out a completely free trial and schedule a months worth of content today.

Fill in the calendar with links to relevant content, resources and your own posts. These social messages will ensure you’re providing your audiences with smart, useful content and give them a reason to follow you. Additionally, you can find relevant holidays or events–from Thanksgiving to National Ice Cream Day–that you can tie in with your business. In fact, Sprout Social created it’s own hashtag holidays calendar so you can keep track of all the eccentric holidays. These timely events will help populate you calendar and bring personality to your feed.



Basecamp is a project management app, and it can be used effectively from the content creation part of the process all the way through to scheduling. It’s easy to manage multiple projects at once, and even comes with a free trial.

basecamp projects screenshot


Google Calendar

If you want to keep it simple you could always just create a new Google calendar for the process and invite everyone on the team to view it. Those teammates could also add all of their own posts and ideas to the same calendar.

google calendar screenshot


Useful Infographic

Coschedule pulled together a great Infographic on content scheduling along with some posting tips and we love it!

Might be an idea to have this as a visual in your office.

Here Are The Best Times To Post On Each Social Media Network

Finding the right schedule technique, calendar and approach will take a bit of time. As your business grows so will your confidence in managing and posting on social media.


Good Luck!

Sssh….I’m Social Listening

Sssh….I’m Social Listening

Do you monitor what people are saying about you online?

Are you using this information to enhance your business?

The insights you gather about your customers, prospects, products and competitors with social listening can be valuable.In this article you’ll discover the benefits and ways that social listening can be used for your business.

1. Problem solve with Keywords

One way to find new business opportunities is to monitor keywords that relate to people’s problems and needs or their frustrations with a competitor’s product even. What are people looking up, typing in when looking for a product or service that you offer?

Use a tool to create a Keyword List Rather than just compiling a list of keywords by trial and error, use tools like these to make the process quicker and easier.

Keyword Planner gives you keyword ideas based on what people type into the Google search box. For example, want to track conversations about “social monitoring,” you may see suggestions like “social monitoring software” or “social monitoring service.” Keyword tool can also help with this.

By knowing what words your customers are using- this will help you with your content! yes folks it really is that easy!

Google Trends analyzes search queries, looks at the number of searches for keywords and shows how trends evolve so you can find out how people search for your brand or competing brands. You can compare trends by adding a second search term, plus it suggests a list of related search topics you might add to your keyword list.

2. Identify Influencers and Advocates

After a big product launch or update, track the link to or the title of your press release to see who’s sharing it. This information helps you identify influencers in your industry (I’m thinking LinkedIn would provide a great platform for this) . Reach out to them to start building relationships- grab them breakfast! If people are talking about your brand or products – LISTEN to them.

You’ll also want to identify your biggest brand advocates. Find and reward them with giveaways or special offers! Continue to keep them engaged as your brand grows, because satisfied customers are one of your greatest marketing resources. Ask them to write you a review, create a promo video and include their input. Showcasing your advocates helps build trust and brand loyalty and more Followers! Your staff should also be a huge part of your brand advocacy strategy – what are they saying about your business? these can be valuable insights that may offer some new change to your business and how it operates.

3. Where does your Community hang out?

Social listening enables you to find out where your potential and current community members carry on important conversations—Twitter, Facebook, Quora, comments on blogs or specific forum pages perhaps. Track these conversations, and when the time is right, join in.

FREE Tools like Hootsuite, Klout, Social Mention and TweetReach are just a few social media listening tools that social media agencies use when brand watching for their clients- have a look to see which ones could be suitable for your business and customers.

4. Improve Customer Care

With social listening, you can instantly identify both positive and negative feedback.

Monitor your brand name with and without the @ symbol (many people forget to add the @ symbol when communicating on Twitter).

Also, track common auto-correct misspellings for your brand name and monitor your website mentions (for example, and

This gives you the opportunity to show your appreciation for positive comments or to find and respond to disappointed customers, turning potentially negative experiences into positive ones. If people take the time to write about issues with your product, they’re open to your help.